Sunday, March 16, 2014

Take Charge

I've always wanted to open up a metaphoric can of whoop-ass on my busy schedule.

WhoopAss is a Jones soda brand energy drink.

The drink packs a high amount of caffeine, sugar and some taurine into a 16 ounce can. 

The name stands outs a strong marketing scheme to a busy generation of millennials.

"I've never tried it but I sure want to now," said college student and avid skier Brandon Leader.

The name is what inspired NrgyDrink blog correspondant Andrew Kirwan to buy one for his first time.


"The sugary Dragonfruit flavor reminds me of Jones soda but better," said Kirwan.

The website boasts WhoopAss is an energy supplement and not an energy drink. The can names the drink an "energy drink."

The drink aids in muscle recovery and contains vitamin supplements including yerba mate which other energy drinks don't include.

The selection for energy drinks contain a wide variety of energy content related to the price of the drink.



Compared to other drinks reviewed Kirwan says WhoopAss has more immediate energy than RipIt and similar overall energy.

An eight pack of WhoopAss is a little expensive on Amazon.

Kirwan said he bought the drink on sale for one dollar per can.

Kirwan thinks he will start to buy more of this energy drink.

WhoopAss's website claims to have revamped the formula about three years ago.

Consumer reviews appear to enjoy the newer formula which contains 200 mg of caffeine compared to the original 100 mg per 16-oz can.

When I asked Kirwan to compare WhoopAss to Red Bull Kirwan said, "Red Bull is a joke with their eight ounce cans."

I am starting to agree with him on that notion.


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